Design to me is a mix of Art, Science, Imagination and Inspiration with a dash of one's own personality! It is about telling a story through Form, Function and Graphics. I believe that the only honest outcome to a design problem is simple yet elegant.
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Born and raised in India, I come from a cultural background that is rooted in traditional, yet liberal values and ideas. With a passion for all things art and design, I completed my undergraduate studies in Applied Arts from Sophia Polytechnic, India and pursued my graduate studies in Design from Portfolio Center, USA. My work experience ranges from being a Designer at a Brand Consultancy to a Multinational Advertising Firm. In addition, I have lead several independent app, website and branding projects and collaborated with well established firms and brands.
With due time and experience, I aspire to collaborate with people with diverse skill sets towards bringing a positive social change. Issues close to my heart include Health, Education, Wildlife Preservation, Food Conservation, Care for Seniors, Green Design and Sustainability
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To see my Brand Design Portfolio, please check:
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RESUME


WORK EXPERIENCE
January 2018- present | ergomotion® Inc
Designer | 
Working closely with the Head of Marketing and Director of PD, develop a consistent ergomotion® BTB brand essence/DNA aligned to the corporate heritage, core competencies, mission and values. Supporting Head of Marketing and Director of PD in spearheading a 3Y pulsed technology (software) Innovation roadmap 2020-2022. Overseeing Print, Digital, and UX Creative assets in support of 360-degree Marketing Activation Plan for FY 2019. Managing the Creative asset development for Q1-Q2 2019 Trade Shows in Las Vegas, including CES 2019 and Winter Las Vegas Market (IMC) 2019. Working on the entire lifecycle of the ergomotion® sleep products (mobile apps): research, user flows, prototyping, high fidelity comps, and collaborating with engineers on implementation and iteration. Building a brand for the ergomotion® sleep app that will be launched to the end-user. Collaborating with product managers, developers, and engineers to produce a comprehensive interface solution that drives business results. Working with the team to build a design system and establish processes and best practices, while advocating for the user. Supporting cross-platform flows that take into account the experience on all native applications–iOS and Androis for phones and tablets. Identifying opportunities for improvement in the ergomotion® products and processes and taking the initiative to provide solutions.

July 2017- January 2018 | University of California, Santa Barbara - Interdisciplinary Humanities Center
Senior Graphic Artist (Designer) | 
One of my notable projects has been the complete overhaul and re-design of the IHC’s website. Responsibilities included creating low fidelity wireframes for the Designer/ Developer, leading brainstorming sessions with Developer and Associate Director, decluttering the information on the website, updating the user experience to a more modern look and feel and making the site more intuitive and user friendly.
On joining the Center, my first responsibility was to overhaul the whole IHC brand and website. Job profile also includes branding all events organized by the center, designing promotional material such as flyers and posters, updating the website, email marketing strategy and leading Social Media campaigns to promote the events.
July 2016- June 2017 | Hallmark Cards - Creative Marketing Studio 
Graphic Designer | Creative projects vary from a variety of internal and external businesses and initiatives. Job profile includes creating concepts and designing cross- channel marketing campaigns and strategies (such as print, digital, direct, videos and content); Provide brand direction for Hallmark marketing across channels (packaging, marketing, visual merchandising, digital); Exploring new identity and logo designs for new products and services from Hallmark and its sub brands; Collateral development for internal departments.


June 2016 | Native Digital
Freelance Designer | 
2013 - 2015  |  Lokus Design Pvt. Ltd., Pune, India
Sr. Graphic Designer | Lead designer on projects ranging from Identity, FMCG packaging, book design to complete brand experiences; guiding junior designers and interns.
2013  |  Microsoft Alumni Foundation, Bellevue, Washington, USA
Design Consultant | Designed newsletters, website, and other design communication (print and digital) for the non-profit agency.
2012  |  Coca-Cola and Son & Sons, Atlanta, Georgia, USA
Collaborated with Coca-Cola and studied strategy and design under the guidance of Wade Thompson (live client class at Portfolio Center); The scope of work involved thorough research and creating several strategic concepts and presentations.
2011  |  Music Theater Group and Siegel + Gale, New York, USA
Researched and presented strategy and design work for branding the Music Theater Group in Brooklyn, New York under the guidance of Dave McCanless while collaborating with Siegel + Gale (live client class at Portfolio Center)
2008 - 2009  |  Euro R.S.C.G India Pvt. Ltd., Mumbai, India
Idea Manager | Junior visualizer at the agency on well established brands while collaborating with copywriters and senior art directors

EDUCATION
2010 - 2012  |  Portfolio Center, Atlanta, Georgia
Design, Graduate Studies
2003 - 2008  |  Sophia Polytechnic, Art and Design Department, Mumbai, India
Diploma in Applied Art

DIGITAL SKILLS
Adobe  |   Illustrator, Indesign, Photoshop, Muse, XD
Microsoft  |  Powerpoint, Excel, Word
Working knowledge of HTML and CSS

AWARDS & NOMINATIONS
Penta Awards 2015, London
Bronze for Kiwi Shoe Polish
Behance Portfolio Review Pune, 2013
Best Project | Branding & Graphic Design for Kiwi Shoe Polish
IOPP’s 48 Hour Packaging, 2012
Placed In Top 10 for best sustainable packaging of the year 2012

FEATURES
Personal Feature
• 15 mm of fame-Story in a Box | Creative Gaga | March-April 2015
Project Feature | Kiwi Shoe Polish
• Favourite Designers of the Year 2014 (Book)
• www.favourite -design.com
• Concepts we wish were real | www.thedieline.com
• Pak & Bag Blog
• www.packagingoftheworld.com
• www.thesign-magazine.com
• Behance Served Sites | www.packagingserved.com
Project Feature | Ozeki Sake
• www.packagingoftheworld.com

LIKES
Traveling, Outdoors, Cooking, Photography, Reading, Music
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