Design to me is a mix of Art, Science, Imagination and Inspiration with a dash of one's own personality! It is about telling a story through Form, Function and Graphics. I believe that the only honest outcome to a design problem is simple yet elegant.
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Born and raised in India, I come from a cultural background that is rooted in traditional, yet liberal values and ideas. With a passion for all things art and design, I completed my undergraduate studies in Applied Arts from Sophia Polytechnic, India and pursued my graduate studies in Design from Portfolio Center, USA. My work experience ranges from being a Designer at a Brand Consultancy to a Multinational Advertising Firm. In addition, I have lead several independent app, website and branding projects and collaborated with well established firms and brands.
With due time and experience, I aspire to collaborate with people with diverse skill sets towards bringing a positive social change. Issues close to my heart include Health, Education, Wildlife Preservation, Food Conservation, Care for Seniors, Green Design and Sustainability
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More work examples can be found on my Behance Page below:
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RESUME

PROFESSIONAL SUMMARY
I’m a creative, with a passion for strategic and big-picture thinking. With an eye for details, I can craft innovative experiences, while advocating for the end-user. I am a quick learner, a team player and take initiative and pride in the work I do.

WORK EXPERIENCE
January 2018 - February 2020 | ergomotion® Inc
Sr. Brand Designer  
As a part of the Marketing Team, I have been instrumental in the re-stage of and providing Creative + Art direction for the Ergomotion brand from an Innovation, Activation, Social/PR and Digital/Web perspective for a $300M Ergomotion & wellness brand.
Spearheaded the Creative direction of the Ergomotion Global Brand in tandem with Head of Brand Development/Marketing, to ensure a consistent global look, feel, voice and tone aligned to the evolved ‘Holistic Wellness Meets Smart Tech’ brand ethos. Directed the overarching design (look & feel), functionality, user flow, information architecture and wire framing of the Ergomotion website with evolved brand essence, dynamic imagery, robust content, and ease of use/functionality. In tandem with Brand & Channel Development/Marketing, art directed the Brand and Product Photo Shoots for all product categories, new product sub segments for legacy products and new products. Supported Brand & Channel Development/Marketing in the conceptual development of the evolving Brand Architecture & 3Y Innovation pipeline which includes analyzing new segment and ancillary product launch opportunities for the Wellness opportunity sub segments, assessing marketplace trends, syndicated data, and need gaps by guiding the Creative direction of multi-media assets developed in support of the product launches. Managed Print, Digital, Showroom (Experiential) and UX Creative development in support of 360-degree Brand and Channel Marketing initiatives for FY 2019 and FY 2020.
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July 2017- January 2018 | University of California, Santa Barbara - Interdisciplinary Humanities Center
Senior Designer
One of my notable projects has been the complete overhaul and re-design of the IHC’s website. Responsibilities included creating low fidelity wireframes for the Designer/ Developer, leading brainstorming sessions with Developer and Associate Director, decluttering the information on the website, updating the user experience to a more modern look and feel and making the site more intuitive and user friendly. Job profile also includes branding all events organized by the center, designing promotional material such as flyers and posters, updating the website, email marketing strategy and leading Social Media campaigns to promote the events.
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July 2016- June 2017 | Hallmark Cards - Creative Marketing Studio 
Graphic Designer 
Creative projects varied from a variety of internal and external businesses and initiatives. Job profile includes creating concepts and designing cross- channel marketing campaigns and strategies (such as print, digital, direct, videos and content); Provide brand direction for Hallmark marketing across channels (packaging, marketing, visual merchandising, digital); Exploring new identity and logo designs for new products and services from Hallmark and its sub brands; Collateral development for internal departments.
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June 2016 | Native Digital
Freelance Designer
As a freelance designer, I helped with branding, email marketing, infographics, art direction collaborating with designers and strategists.
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2013 - 2015  |  Lokus Design Pvt. Ltd., Pune, India
Sr. Graphic Designer 
• Lead designer on Brand Development Projects
• Strategy, Branding, Identity, Packaging and Experience Design
• Key role: Research, analyses, competitive study, concepts, designing, and presentations
• Working with tight deadlines
• Working in collaboration
• Clients range, included but not limited to, CPG (Shampoos, Serums, Soaps, Deodorants, food etc.) Restaurants, Electrical company, small scale businesses and International design/creative school
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2008 - 2009  |  Euro R.S.C.G India Pvt. Ltd., Mumbai, India
Idea Manager 
Junior visualizer at the agency on well established brands while collaborating with copywriters and senior art directors

EDUCATION
2010 - 2012  |  Portfolio Center, Atlanta, Georgia
Design, Graduate Studies
2003 - 2008  |  Sophia Polytechnic, Art and Design Department, Mumbai, India
Diploma in Applied Art

DIGITAL SKILLS
Adobe  |   Illustrator, Indesign, Photoshop, Muse, XD
UX  |  Sketch App, 
Invision, Adobe XD, Principal, Prott
Microsoft  |  Powerpoint, Excel, Word
Working knowledge of HTML and CSS

AWARDS & NOMINATIONS
Penta Awards 2015, London
Bronze for Kiwi Shoe Polish
Behance Portfolio Review Pune, 2013
Best Project | Branding & Graphic Design for Kiwi Shoe Polish
IOPP’s 48 Hour Packaging, 2012
Placed In Top 10 for best sustainable packaging of the year 2012

FEATURES
Personal Feature
• 15 mm of fame-Story in a Box | Creative Gaga | March-April 2015
Project Feature | Kiwi Shoe Polish
• Favourite Designers of the Year 2014 (Book)
• www.favourite -design.com
• Concepts we wish were real | www.thedieline.com
• Pak & Bag Blog
• www.packagingoftheworld.com
• www.thesign-magazine.com
• Behance Served Sites | www.packagingserved.com
Project Feature | Ozeki Sake
• www.packagingoftheworld.com

LIKES
Traveling, Outdoors, Cooking, Photography, Reading, Movies, Music and everything dogs!
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