Msafara- Apparel Design and Look Book

Apparel Design and Look Book

Msafara is a concept for a Luxury Travel brand aspiring to cultivate progress, a step at a time. Their mission is to use sales as a medium to build a foundation, support and a kick-start to those with great potential and talent around the world, while promoting their culture through their works.
They collaborate every season with distinctive artists and craftsman from all corners of the world to make luxury travel wear. Each fashion piece is designed and crafted with the help of unrecognized talents and 25% of the proceeds of the sales are sent towards the passions of theses artists and promoting their rich cultures.

This Fall. Msafara has collaborated with Alala Ibori from South Africa. Heres the LookBook for it. Each design is inspired by Africa- the people. the culture, the animals, the regal lands and nature.
Cover for the Look Book
See the whole look book here
I collaborated with a photographer, Christian Moreno to art direct the lookbook. I would like to thank him for his patience though out the shoot, and working with me to get exactly what I have wanted
A special thanks to my friends, Erin Dooney for the gorgeous makeup and Mavilya Chubarova for being a sport and the perfect model.
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