Design to me is a mix of Art, Science, Imagination and Inspiration with a dash of one's own personality! It is about telling a story through Form, Function and Graphics. I believe that the only honest outcome to a design problem is simple yet elegant.
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Born and raised in India, I come from a cultural background that is rooted in traditional, yet liberal values and ideas. With a passion for all things art and design, I completed my undergraduate studies in Applied Arts from Sophia Polytechnic, India and pursued my graduate studies in Design from Portfolio Center, USA. My work experience ranges from being a Designer at a Brand Consultancy to a Multinational Advertising Firm. In addition, I have lead several independent app, website and branding projects and collaborated with well established firms and brands.
With due time and experience, I aspire to collaborate with people with diverse skill sets towards bringing a positive social change. Issues close to my heart include Health, Education, Wildlife Preservation, Food Conservation, Care for Seniors, Green Design and Sustainability
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WORK EXPERIENCE
July 2016- present | Hallmark Cards - Creative Marketing Studio 
Graphic Designer| Creative projects vary from a variety of internal and external businesses and initiatives. Job profile includes concepting and designing cross- channel marketing campaigns and strategies (such as print, digital, direct, videos and content); Provide brand direction for Hallmark marketing across channels (packaging, marketing, visual merchandising, digital); Exploring new identity and logo designs for new products and services from Hallmark and its sub brands; Collateral development for internal departments.

June 2016 | Freelance Designer 
Worked wih the Digital Design agency on projects ranging from Marketing Design, Infographics, Newsletter Templates, Advertisements, Email campiagns, Banners and Print Design.
Jan 2015 - June 2016  |  Design Consultant & Freelance
Projects include invitation designs, complete branding and experience for a restaurant in Dubai, independent application design and website design projects.
2013 - 2015  |  Lokus Design Pvt. Ltd., Pune, India
Sr. Graphic Designer | Lead designer on projects ranging from Identity, FMCG packaging, book design to complete brand experiences; guiding junior designers and interns.
2013  |  Microsoft Alumni Foundation, Bellevue, Washington, USA
Design Consultant | Designed newsletters, website, and other design communication (print and digital) for the non-profit agency.
2012  |  Coca-Cola and Son & Sons, Atlanta, Georgia, USA
Collaborated with Coca-Cola and studied strategy and design under the guidance of Wade Thompson (live client class at Portfolio Center); The scope of work involved thorough research and creating several strategic concepts and presentations.
2011  |  Music Theater Group and Siegel + Gale, New York, USA
Researched and presented strategy and design work for branding the Music Theater Group in Brooklyn, New York under the guidance of Dave McCanless while collaborating with Siegel + Gale (live client class at Portfolio Center)
2008 - 2009  |  Euro R.S.C.G India Pvt. Ltd., Mumbai, India
Idea Manager | Junior visualizer at the agency on well established brands while collaborating with copywriters and senior art directors
2007  |  Jayna Packaging Pvt. Ltd, Mumbai, India
Design Intern | Designed structural models for packaging, point of purchase displays, product displays and collapsible 3-D storage systems
EDUCATION
2010 - 2012  |  Portfolio Center, Atlanta, Georgia
Design, Graduate Studies
2003 - 2008  |  Sophia Polytechnic, Art and Design Department, Mumbai, India
Diploma in Applied Art
DIGITAL SKILLS
Adobe  |   Illustrator, Indesign, Photoshop, Muse
Microsoft  |  Powerpoint, Excel, Word
Working knowledge of HTML and CSS
AWARDS & NOMINATIONS
Penta Awards 2015, London
Bronze for Kiwi Shoe Polish
Behance Portfolio Review Pune, 2013
Best Project | Branding & Graphic Design for Kiwi Shoe Polish
IOPP’s 48 Hour Packaging, 2012
Placed In Top 10 for best sustainable packaging of the year 2012
FEATURES
Personal Feature
• 15 mm of fame-Story in a Box | Creative Gaga | March-April 2015
Project Feature | Kiwi Shoe Polish
• Favourite Designers of the Year 2014 (Book)
• www.favourite -design.com
• Concepts we wish were real | www.thedieline.com
• Pak & Bag Blog
• www.packagingoftheworld.com
• www.thesign-magazine.com
• Behance Served Sites | www.packagingserved.com
Project Feature | Ozeki Sake
• www.packagingoftheworld.com
LIKES
Traveling, Outdoors, Cooking, Photography, Reading, Music




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